Cains secures first national listing for a premium lager
Friday, May 09, 2008
Liverpool craft brewer Cains has secured a nationwide listing for its Finest Lager that will see it appear in over 342 Morrisons supermarkets from this month.
The new Morrisons listing follows the launch of a limited edition bottle for the lager. Designed by legendary pop artist Sir Peter Blake, creator of the Beatles' Sergeant Pepper's Lonely Hearts Club Band album cover, the limited edition bottle celebrates Liverpool's Capital of Culture year and supports Cains' ongoing 'Best of British' campaign.
Cains chief executive Sudarghara Dusanj, said: “To be the first British-brewed premium lager to secure such a high-profile listing is a fantastic achievement. It's a real breakthrough for Cains as we make the leap to a truly national beer brand.”
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