Blue Star wins football sponsorship contract
Monday, March 06, 2006
Blue Star Mobile Group PLC, a provider of entertainment and promotional content via mobile phones, has signed a new 18-month contract to be T-Mobile's retained English football sponsorship agency, through its subsidiary Blue Star Sport.
Blue Star Sport negotiates, manages and activates all T-Mobile's English football sponsorship contracts including the sponsorships of West Bromwich Albion, Aston Villa, Birmingham City, Charlton Athletic and Southampton football clubs. The contract continues an association that started three years ago and is for primarily sponsorship services as well as mobile content consultancy.
Phil Chapman, marketing director at T-Mobile UK, said: 'Blue Star Sport has provided an invaluable service to T-Mobile, helping steer our brand into the hearts and minds of the football consumer. Their confidence in successfully winning the competitive tender for our business is testimony to their ability to consistently deliver on our strategic sponsorship objectives'.
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