Bango experiencing growing demand in the US
Wednesday, September 10, 2008
Bango, the mobile internet technology business, has reported increasing use of the mobile internet in the US, as evidenced by a four-fold increase in the monthly number of WAP transactions being processed by its billing platform in the US compared with three months ago.
The company said that content providers including Gameloft and Dada Entertainment had chosen to sell their content using Bango's mobile billing relationships with AT&T Mobility, Sprint Nextel and Virgin Mobile.
WAP billing means that the 130 million-plus subscribers to these networks can now pay for mobile content either per download or as a subscription, charging it to their phone bill using the same familiar 'browse and buy' experience used on the PC internet and their operator's portal.
Ray Anderson, chief executive of Bango, said: “US operators now have confidence in the WAP billing method, and Bango's expertise and its strong relationships with these operators put us in an excellent position to benefit from this new dynamic.”
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