Ray Anderson, Chief Executive Officer at Bango plc

•  A global, mobile web technology company
•  Founded in 1999 to capitalise on the growth in the number of mobile phones and the arrival of the internet on these devices
•  An experienced management team
•  A public company, listed on the London Stock Exchange since June 2005
•  Offices in USA and UK

Bango helps businesses, brands and individuals launch a ‘mobile web’ presence. Through Bango, they quickly engage with the whole market, selling their mobile content around the world, analysing visitors to their mobile website and tracking the success of mobile marketing campaigns.

Content providers, ranging from international media companies, major brands and game publishers such as MTV, Gameloft, The Sun, Manchester United and Disney, through to thousands of smaller content developers, interact with Bango through www.bango.com, backed up by Bango accredited partners and in-house sales teams.

Bango sees over 15 million unique consumers visiting Bango powered sites on their mobile phones from all over the world.

The Bango platform provides:

- Payment
Content providers can charge any user, on any mobile network around the world by the easiest means possible - on phone bill, credit/debit card or PayPal. Bango ensures the highest conversion rate and maximum revenues.

- Traffic
Bango’s promotional tools are used in existing marketing programs to drive consumers to mobile sites. Content providers can register at www.bango.com and Bango makes sure their mobile websites are found in leading search engines.

- Information
Bango’s analytics enable the identification of mobile site visitors and personalisation of the service, the tracking of marketing campaigns and the calculation of revenues generated.

Why the mobile web?

Through mobile websites, businesses provide consumers with free and premium content, information, service updates, competitions and other forms of online services. This richer web-like experience is preferred by businesses to messaging-based marketing.

Like the mobile web, Bango is global. The mobile web brings great benefits:

1. Provides a superior user experience familiar to hundreds of millions who have used the desktop web.
2. Lets content providers take advantage of the growing number of search marketing and advertising opportunities opening up on the mobile web.
3. Lets content providers reach a global market, no longer restricted to promotions in individual countries
4. Enables access to consumers in emerging markets where PC ownership is limited.
5. Enables them to measure the value of mobile marketing investments and determine ROI.

Bango is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com